The Hobbyist


Alice Rogoff/publicity photo


Alaska Dispatch News publisher Alice Rogoff on Sunday wrote six rather amazing words for someone who professes to be in business, any business:

“We don’t need to make money….”

Those words raise an interesting question:

Is the Dispatch, an entity that operates as both a newspaper and a website at, a business or the strange hobby of a billionaire’s wife? 

This is not just some esoteric, navel-gazing question. It is a question with some serious, real-world implications. 

All indications are that Dispatch.newspaper been losing millions of dollars per year. Rogoff has been personally subsidizing those losses. The subsidies – all that money flushed down the Alaska newshole –  likely make for nice tax write-offs for Rogoff if the Internal Revenue Service considers her newspaper a legitimate business.

But is it really?

Those reading this story no doubt have various ideas of what constitutes a “hobby,” but the IRS has its own simple definition; “hobby, an activity not engaged in for profit.

“The IRS presumes that an activity is carried on for profit if it makes a profit during at least three of the last five tax years, including the current year — at least two of the last seven years for activities that consist primarily of breeding, showing, training or racing horses,” according to the IRS website. 

“If an activity is not for profit, losses from that activity may not be used to offset other income.”

Rogoff bought controlling interest in in 2009. That’s now eight years ago. After the purchase, the company never made a profit. As grew from its start, managing editor Tony Hopfinger several times tried to reach profitability only to be told  by Rogoff that instead of worrying about making the bottom line balance he should add staff.

In 2014, Rogoff bought the Anchorage Daily News from The McClatchy Company, a California-based publisher, for $34 million. was at the time merged into a new company – Alaska Dispatch News – to maintain McClatchy’s old, online address for the Daily News at

After the sale, Hopfinger outlined for Rogoff the things that needed to be done to make the joint operation profitable. The Daily News – which had added reporting staff as a news war heated up with the smaller, upstart – was already at the point of having more staff than it could afford.

The proper business decision was layoffs, but Rogoff didn’t want to do that for a couple of reasons. The biggest seemed to be that she was worried about the public relations implications of a recent Alaska immigrant from Washington, D.C. putting Alaska reporters out of work (as if anyone would care).

The other issue was that instead of buying the assets of the Daily News and starting the Alaska Dispatch News as a new company, Rogoff bought the Daily News itself. That left her legally shackled to a McClatchy severance policy in the Daily News employee handbook. 

If she’d dumped some of the ADN’s oldest and least productive staff, she would have had to pay them tens of thousands of dollars in compensation for their years of service to McClatchy. She didn’t much like the idea of paying some of them a fair amount of money to leave.

The author of this story was a reporter at once close to Rogoff, website co-founder Amanda Coyne, and her former husband Hopfinger. Coyne, Hopfinger and a few other staff on the Dispatch staff talked regularly about trying to make the first, successful, online, for-profit news organization in the country.

Rogoff seemed to share that goal except when she didn’t.

In her Sunday editorial (a commentary on which, interestingly enough, didn’t allow online comments), she wrote that “in 2014, when Alaska Dispatch purchased the Anchorage Daily News, the first thing we changed was to make all our digital content free. We believed then — as I still believe — that publishing the news is a public service, and we wanted our new, broader content to be accessible to all Alaskans and everyone in the world who wanted to know more about this wonderful place.

“I still feel that way. Publishing the news is a way of contributing to a ‘civil society’ and I still want our news to be available to anyone who wants to be better informed about Alaska and the issues that affect us.”

After this introduction, she went on to add that was going to start requiring “memberships” (think public radio with a mandatory fee) available for just shy of $100 per year to access the website.

Not because she wants to make money, she explained, but because “we have to stay afloat.”

Why was not defined. Nor was there any clarification of the inherent conflict between the big, fat fee and the belief in free online news – “as I still believe,” she said. But she did her best to make it clear none of this was about money.

“We don’t need to make money,” she wrote.

Here at, “we” do need to make money, or we don’t eat. We are pretty damn hungry at the moment, but we still believe in free online news.

Sadly, we don’t have access to the billions at Rogoff’s disposal, but we will gladly accept contributions from anyone. We don’t want handouts, but if you think the product good we welcome tips just like any other business while we figure out how to better monetize the operation.

We promise not to do it by trying to sell you a load of bunk about how important the work we do. We do journalism. It is only important and interesting to the people to whom it is important and interesting at any given moment.

On any given day at any given time,  it might not be the least bit important or interesting to you.

We believe the news is a product, but we don’t think you’re under obligation to pay for it because of “the costs associated with publishing a print newspaper — paper, ink, printing and delivery,” as Rogoff put it.

“(Because) what you might not realize, unless you work behind the scenes, is that a digital publication the size and scale of costs a great deal to produce, as well. Design and programming, web hosting, content management systems and other tools and services require heavy investment. And of course, the largest cost is the news staff.”

Oil also costs a great deal to produce. BP Alaska spent about a $1 billion on the Liberty project and never produced a drop of oil. – new version or old version, take your pick – has rarely (if ever) alluded to the astronomical costs of Alaska oil production in all the years of discussing oil taxes in Alaska. There has been no proselytizing for any other business because of the high costs of production.

Apparently, Rogoff thinks newspapers the only businesses with high operating costs, and that those costs are the responsibility of readers. Hopfinger thought them the cost of doing business. sought profitability by keeping overhead low and production high. The first, full-time reporter – Josh Saul, now at Newsweek, started work at the kitchen table in the home of Coyne and Hopfinger.’s office, when it finally got an office, was squeezed into the corner of the bottom floor in a hangar at Merrill Field. The new Dispatch.newspaper offices are much nicer, and much of the original crew is gone.

Coyne got bought out for peanuts on the dollar. I was dismissed for catching Board of Fish member Roland Maw claiming residence in the states of Montana and Alaska at the same time. Hopfinger got thrown under the bus after repeatedly suggesting to Rogoff what needed to be done to make the Dispatch.newspaper financially viable.

He and Rogoff are now locked in a lawsuit so nasty it smells more like a bitter divorce than the breakup of a once productive partnership.  She wrote him a promissary note for his remaining interest in She’s now refusing to pay saying the note was meant as a gift, not a contract.

But she’s still got her hobby.

She now wants Alaskans to pay more for it now even though they and the rest of America may have been helping to subsidize it all along if Rogoff has been reducing her taxes  by spending money on a hobby she calls a business.

Whatever the case, I wish luck to the “we” in Dispatch.newspaper. We – the even bigger we – are at a time in American history when the more people engaged in the public business of gathering and spreading reliable (or even semi-reliable) information is a good thing.

6 replies »

  1. An ADN subscription would cost me more per month than does the Los Angeles Times, New York Times or the Washington Post. Only thing that costs more is the Wall Street Journal and I don’t think that Dispatch is quite at that level. Would be nice if they’d cut the price in half to be more in line with what newspapers in the same circulation range charge.
    I also noticed that they waited until the end of the Iditarod (or at least until the first major players had arrived) to start charging people.

  2. Love this piece, Craig.  Great job.  This needed to be done.  Thank you.

    From: Craig Medred To: Sent: Monday, January 9, 2017 8:59 PM Subject: [New post] The Hobbyist #yiv8874739224 a:hover {color:red;}#yiv8874739224 a {text-decoration:none;color:#0088cc;}#yiv8874739224 a.yiv8874739224primaryactionlink:link, #yiv8874739224 a.yiv8874739224primaryactionlink:visited {background-color:#2585B2;color:#fff;}#yiv8874739224 a.yiv8874739224primaryactionlink:hover, #yiv8874739224 a.yiv8874739224primaryactionlink:active {background-color:#11729E;color:#fff;}#yiv8874739224 | craigmedred posted: “CommentaryAlaska Dispatch News publisher Alice Rogoff on Sunday wrote six rather amazing words for someone who professes to be in business, any business:”We don’t need to make money….”Those words raise an interesting question:Is the Dispatch, ” | |

  3. Craig,
    This is not an isolated case in our country…
    UNC just did a report last year that claims 1/3 of the newspapers in the U.S. have been “bought-up” by private equity firms across the country…..They are calling the emerging situation “A News Desert”…They even have two red dots on the map for Alaska, one in Anchorage and one in Fairbanks?….
    Let us not forget, back in 1933….The first item of business for the Third Reich in Germany was to install the “Reich Ministry of Public Enlightenment and Propaganda”…and just like the papers of today; their printed propaganda did not generate revenue for the Nazis.

  4. It seems that you can draw parallels between high schools and news outlets, like the ADN.

    In high school, half (more or less) of the value is what you learn in the hallways. You learn that people think differently than you. You learn how to deal with people with different opinions. And you become aware of where you fit in with the general populace. Are most people like you and think like you? Or are you an outcast?

    Same with ADN web site articles, half (more or less) of the value is in the comments. Some comments are genius. Some are idiocy. Some are rational. Some are off in the left or right ditch. But it’s all good, because it is a reflection of the diverse views from the people that surround you.

    So if you don’t need money to run a news outlet, then why are you going to charge $9.99 a month for access to ADN? Seems like a simple reason would be – to make sure there are less deplorables and more pretty people commenting on ADN articles. The variants of commenting software used by ADN have attempted to filter out Alaska’s deplorables. Charging delplorables to be deplorables is likely the next step towards the ADN vision of pretty news for a pretty state of pretty people.

    It seems that a good web site would be something like a “Voice of Alaska” web site. A timeline would have links to news articles from all Alaskan news agencies (ADN, KTUU, KTVA,,, NewsMiner, etc). And then there would be the main feature of the web site – comments per article. The only filtering would be for spam (like: “I made $200 an hour by visiting this web site!”). A one-stop Alaskan discussion forum. Free, paid for by ads. Over time I would bet this would become Alaska’s go-to news portal.

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